Brand stories that makeyour competitors go “Oh Sh*t!”

Most of our clients aren't tech companies. We specialize in services, industrial, and professional firms where the real value is hard to see from the outside – mechanical contractors, waste management, engineering, consulting. The less "sexy" your industry, the bigger the advantage when you finally show your work the way it deserves.

That's exactly who the Narrative Foundation was built for. In two weeks, we extract the pitch that's been living in your head and turn it into a story your whole company can use – on the website, in proposals, at trade shows. No marketing team required. You start with the story, then decide how far to take it.

ScreenSpace is run by identical twin brothers Darren and Adam Fanton – a CEO with 20 years of agency and Hollywood creative experience, and a creative director who's designed for Netflix, Disney, and DreamWorks. Every client works directly with senior creative leadership, not junior account managers. That's by design, and it's why we cap new clients at two per month.

We're not a web design agency. Most of our clients keep their existing website. What we build is the narrative and visual story layer that sits on top of it – interactive experiences that embed on your site, live in proposals, get shared in emails, and travel with your sales team. Think of it as giving your website a voice, not a facelift.

A Story is an interactive web experience your buyers click through at their own pace – like this. Unlike video, it adapts to different buyer personas, tracks engagement by individual viewer, and captures leads through built-in forms. Think of it as a two-minute version of your best sales conversation that runs 24/7.

The Narrative Foundation delivers a complete strategy in two weeks. The Visual Story ships a live interactive experience in six weeks. Most clients report that within the first month of launch, their buyers are arriving to sales calls with a clearer understanding of the value – which shortens cycles and reduces wasted proposals.

Two hours live. That's it. Before the workshop, you'll spend about 30 minutes on a self-guided intake – just enough so we're not starting from zero. The two-hour workshop is where we shape the story together. Everything after that is async: we produce, you review. The full Narrative Foundation wraps in two weeks. The full Visual Story wraps in six. Most clients tell us it was the most productive two hours they've spent on their business in years.

Buyers arrive to sales calls already understanding your value – which shortens cycles, eliminates wasted proposals, and lets your team close deals on the strength of the story alone. Most clients see more qualified pipeline within the first month of launch, and the compounding effect grows as you add stories across more touchpoints.

Most companies consider a visual storytelling partner when they're approaching a rebrand, launching a new service, making a first marketing hire, or realizing their website looks identical to their competitors'. The deeper signal is the gap between how good you are and how good you look – if buyers are confused, sales cycles are long, or every deal still requires a custom explanation from scratch, that's the trigger.

In most cases, the issue isn't quality – it's clarity. When every company in a market uses the same language and the same website structure, buyers default to the cheapest option or the one they heard of first. The companies that win are the ones whose value is visible before the first call. That usually means showing your process, not just describing it.

Most B2B websites fail because they describe features instead of outcomes, or use internal language buyers don't recognize. The fix starts with narrative clarity – defining who you help, what changes for them, and why your approach is different. From there, visual storytelling (interactive walkthroughs, process maps, case studies) replaces the wall of text with something buyers actually engage with.

Start by documenting the narrative your best clients already respond to – the problem you solve, the process that makes you different, and the outcome that changes their business. Then turn that into visual, shareable assets: an interactive walkthrough of your process, a case study that shows the transformation, and a clear buyer journey map. Most services companies already have a great story – it's just trapped in the founder's head or scattered across a dozen sales conversations. The companies that win are the ones who package it into something a buyer can experience without rebuilding the pitch from scratch every time.

Visual storytelling firms typically work with B2B companies whose value is hard to see from the outside – mechanical contractors, waste management, engineering, industrial services, consulting, and professional services. These are industries where the real expertise lives in the process, not the product, and where a generic website makes everyone look identical. Tech and SaaS companies also use visual storytelling, but the biggest impact tends to show up in "unsexy" industries where competitors haven't invested in it yet.

Not all of them. If your sales process is simple and your buyers understand what you do on first contact, you probably don't. But if you're losing deals because buyers can't see your value, if your website looks like every competitor's, or if the only way you win deals is explaining it live, one conversation at a time – that's a storytelling problem, not a headcount problem. An agency that specializes in narrative and visual design can solve it faster and cheaper than a full-time marketing hire.

A freelancer can design a page or write copy, but they won't build the underlying narrative that ties everything together. A traditional agency will run campaigns, but most don't specialize in extracting complex expertise and making it visual. ScreenSpace sits at the intersection – narrative strategy, cinematic design, and an interactive platform – which means you get the thinking and the production in one team, not three separate vendors.