What if I only want the Narrative Foundation?
That's perfectly fine. You'll walk away with a
complete strategic narrative, brand voice guide, and buyer
journey map – all in interactive formats you can use
immediately. Plenty of founders take the Foundation, put it to
work internally, and come back for the Visual Story when
they're ready.
Why do you limit new clients per month?
Because the founders of ScreenSpace personally lead every
engagement – the workshops, the narrative design, the creative
direction. We don't hand you off to a junior team. That
means capacity is limited, but it also means you get 20+ years
of Hollywood storytelling and B2B sales expertise applied
directly to your business.
What kind of results should I expect?
More qualified pipeline, shorter sales cycles, and the ability
to win deals on the strength of the story alone. Most clients
report that for the first time, their buyers actually
understand what they do – which compounds into higher close
rates and fewer wasted proposals.
What happens when my 12 months of platform access expire?
Around month 9, we'll reach out with three options:
continue into a Creative Partnership (platform included),
renew platform access at $9,000/year, or export your assets
and part as friends. Your content never goes dark without
warning.
I've been burned by an agency before. How is this
different?
We hear this all the time. The last agency made it look pretty
but it didn't sound like you. That's because they
started with design. We start with your story – the one
trapped in your head that nobody else can tell. Everything we
build comes from that foundation, not a template.
What counts as a "content project" in the Creative
Partnership?
One defined deliverable we can scope, produce, and ship within
a focused block of time – for example, an interactive story, a
case study, a campaign asset set, an explainer video, or a
template system. Larger initiatives like full website
redesigns are scoped and quoted separately.
What if we're not ready for a full engagement?
The Narrative Foundation is a $6,000, two-week engagement –
not a six-month commitment. You walk away with a complete
narrative strategy and brand voice guide. If you decide to
move forward with a Visual Story within 90 days, your $6,000
credits in full. Zero risk.
What happens when I book a call?
You'll talk directly with a senior creative director –
not an SDR, not a sales rep. We'll ask about your
business, your buyers, and what's not working.
You'll leave with at least two actionable ideas you can
use whether you work with us or not. No pitch, no pressure, no
30-minute deck about us.
Who shouldn't work with ScreenSpace?
If you need a logo, a rebrand, or a new website from scratch –
we're not your team. We also aren't the right fit if
you don't have a real service or product behind the story
yet. We work best with established companies that have been
doing the work for years but never built the narrative to
match. If your buyers already understand what you do and
you're closing every deal, you probably don't need
us. But if you keep losing to companies you know you're
better than – that's our lane.
Which option is right for me?
Start with the Narrative Foundation if:
You've never formally defined your story, your team tells
a different version every time, or you want to test the waters
before committing to a full build. It's the lowest-risk
entry point – and if you continue, the $6K credits toward the
Visual Story.
Go straight to the Visual Story if:
You're ready to invest in the full system – narrative
strategy, cinematic content, platform, analytics, and team
training. This is where most clients land. It includes the
complete Narrative Foundation phase.Add the
Creative
Partnership if:
You've completed the Visual Story and want a senior
creative partner keeping the engine running – ongoing
strategy, content production, and narrative refinement. Most
clients add this after they see the Visual Story working.
How Does This Compare?
How much does it cost to hire a B2B creative agency?
Most B2B creative agencies charge $8,000 to $15,000 per month
on retainer, with 6- to 12-month minimum commitments.
That's $96,000 to $180,000 per year before production
overages. The key tradeoff: agencies offer breadth (social,
ads, landing pages) but rarely depth. Most specialize in
either strategy or production or distribution – not all three
– which means companies often coordinate multiple vendors
anyway. Ask who does the actual work (seniors or juniors) and
how many accounts that team runs simultaneously.
How much does a brand strategy engagement cost?
Brand strategy engagements from reputable consultants or
boutique firms typically run $15,000 to $50,000 depending on
scope and strategist seniority. Deliverables usually include
positioning documents, messaging frameworks, and brand voice
guides. The most common risk isn't quality – it's
adoption. Most deliverables arrive as static PDFs that go
unused within months. The deciding factor should be format:
will the output integrate into how your team actually sells,
or sit in a folder?
What does a fractional creative director cost?
Fractional creative directors charge $5,000 to $15,000 per
month for 10 to 20 hours of strategic oversight – brand
direction, messaging review, campaign concepts, team coaching.
The critical distinction: a fractional CD is a strategic
brain, not a production team. You'll still need
designers, writers, and motion artists to execute. Total cost
including execution vendors typically runs $10,000 to $25,000
per month. Some studios now bundle direction and production
under one retainer to eliminate that coordination gap.
Is it cheaper to hire an in-house marketing team or outsource
to an agency?
A minimum viable in-house B2B marketing team – marketing
director, designer, content writer – costs $260,000 to
$390,000 per year in salary alone, before benefits, tools, and
3-6 months of ramp time. Agency retainers run $96,000 to
$180,000 per year but trade control for convenience. Neither
is inherently better – it depends on company stage, budget,
and existing infrastructure. A third model has emerged:
project-based creative partnerships ($6,000–$25,000 one-time)
that deliver a complete strategy-to-content system in weeks
without ongoing headcount or retainer commitments.
How much should a small B2B company spend on marketing and
content?
Industry benchmarks suggest 5% to 10% of annual revenue. For a
$5M company, that's $250,000 to $500,000 per year across
agencies, freelancers, tools, and salaries. The challenge for
established services companies that have grown on referrals
alone: they've never had a marketing budget, and jumping
from $0 to $250K feels like a cliff. The highest-leverage
first investment is typically a clear narrative foundation – a
defined story, documented buyer journey, and content that
sells without a custom pitch every time. That can be done for
$6,000 to $25,000 depending on provider.