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Use Cases

Stories for every step of the journey

Move buyers through your funnel — whether they’re discovering your product,
evaluating solutions or making a decision.
Your Journey
Buyer's Journey

Generate Demand

Social • Ads

Nurture and drive high-intent leads into your pipeline

The internet is noisy — cut through with engaging marketing content that clarifies your buyers’ pain and positions your product as the obvious solution.
  • Hook your audience with stunning visuals and relatable, buyer-led narratives.
  • Build trust by helping your audience understand their problem and possible solutions.
  • Drive traffic with CTAs promising an immersive, self-guided experience.
Trade Shows

Captivate attendees with a memorable experience

Engage attendees and establish a strong brand presence with compelling Stories that draw people to your booth and motivate action.
  • Captivate with a value-based Story looped on a large monitor.
  • Drive interest with interactive choose-your-own-adventure Stories on tablets.
  • Motivate action by sharing the Story as a leave-behind.

Drive Web Conversions

Website • Blogs

Turn web visitors into loyal customers

Buyers won't wait for a demo — Provide a self-serve journey so they can make fast, informed decisions in minutes.
  • Engage visitors instantly with compelling narratives and stunning experiences.
  • Pre-qualify leads with journeys that highlight your product’s value on their terms.
  • Motivate action by letting visitors experience your AHA moment and visualize it's outcome – right on your website

Increase Qualified Demos

Outbound • ABM

Get more replies in less time with personalized outreach

85% of buyers won’t talk to a rep until they’ve done their own research. Provide a self-guided alternative to drive engagement and responses.
  • Stand out with personalized Stories tailored to target accounts.
  • Motivate response by letting prospects explore solutions on their terms.
  • Book more meetings by allowing prospects to self-qualify through product exploration.

Demo Smarter & Faster

Demo Warm-Up

Eliminate no - shows and empower reps

No more "so... what do you do?" Stop wasting time on unqualified leads. Let prospects understand your product before the first call, expediting decisions and boosting conversions.
  • Increase show-rates by filtering leads and prepping prospects with personalized demo centers.
  • Empower reps with insights to tailor demos and focus on what matters most.
Live Demo

Deliver winning demos, faster, with buyer-centric Stories

Stop feature-dumping. Move conversations forward with value-led Stories focused on your prospect’s needs and proof to back it up.
  • Save time with Stories reps can quickly personalize.
  • Shorten demos by keeping conversations focused and relevant.
  • Close deals with demos that resonate with technical and non-technical buyers.

Close More Deals Faster

Champion Enablement

Enable your company's champions to sell internally

90% of decisions are made without sales reps in the room. Equip your champions with Stories that win over stakeholders.
  • Accelerate buy-in with Stories tailored to technical and non-technical stakeholders.
  • Empower champions with insights on engaged stakeholders and key interests.
  • Reduce calls by driving buy-in without extra live demos.
Review Sites

Position your product as the obvious choice

Don't let your competition be the go-to resource. Help your buyers by embedding an interactive Story into your G2, TrustRadius, or Product Hunt profile.
  • Boost engagement up to 3x by embedding a compelling, interactive Story.
  • Facilitate better product understanding by allowing visitors to get hands-on with your product.
  • Stand out by showing and proving your differentiated value.

Boost Activation

Onboarding • Success

Help your company's clients succeed with on-demand training

Don’t be “just another tool.” Provide in-app onboarding experiences that let customers learn features in engaging, exciting ways.

It's the onboarding experience they won't want to skip.
  • Accelerate time to value with Stories that guide users to key aha moments.
  • Improve efficiency with on-demand Stories that answer questions visually and on their time.
  • Drive adoption with Stories that build excitement—even outside your product.
Guided templates
Free storytelling training
Zero-risk trial
Visual help center